A Leader and a Merchandising Officer: Kenneth Goodgame

Ken Goodgame is the current Chief Merchandising Officer and the Senior Vice President of True Value Company. He joined the company 20 years ago gathering more than 20 years of experience in retail and consumer packaged goods from various other companies that he worked with.

For instance, Kenneth worked at Techtronic Industries in North America in 2008. He led the dramatic turnaround of a $75 million worth firm; Baja Motorsports – a subsidiary company of Techtronic – by launching a new retail division that delivered the company’s first yearly profit of $5 million. He achieved this by instituting new compliance procedures, resolved prevalent environmental protection fines as well as restructuring the company. He improved products quality, drove immediate growth in sales and identified opportunities for consolidation with other production firms in China.

He implemented a revolutionary Craftsman program that grew the hand tool division from $8 million to $180 million in sales. In a volatile economic period, Kenneth Goodgame revamped the company’s planning and strategy stimulating a 4.5% in annual growth among top line sales. He also managed the firm profit and loss for over $3.2 billion in global purchasing covering 78,000 stock keeping units (SKUs) as the department manager, driving 70% of corporate strategy.

Ken Goodgame joined True Value Company on November 6th, 2013. He brought with him advanced executive leadership from hardware manufacturing, consumer goods and retail. He is an expert at merchandise planning, gross margin management, product assortments and private label strategies that focus on stimulating high-performance teams and innovation.

Kenneth has served in various companies including Home Depot, Newell Rubbermaid in the SHUR-LINE businesses as well as at Bernzomatic and Cleaning subsidiary. At Home Depot, Kenneth served as the proprietary manager, launching a product for the company’s RIDGID brand. He was regarded as the product evangelist who had a strong customer focus, a consistent urge to drive results or improve performance not to mention his renowned leadership skills.


One thought on “A Leader and a Merchandising Officer: Kenneth Goodgame

  1. As though that was insufficient, Kenneth was utilized at Ace Hardware Corporation in 2010. Kenneth moved on from the University of Tennessee-Knoxville with a Bachelor’s Degree in Finance and Marketing. The value of all this is indicated by what essayroo.com reviews might have done to gather up all the data and then use it very well in getting things done at the right time.

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