For those interested in the California skiing industry there are few better authorities than Andy Wirth, the Chief Executive Officer of the Squaw Valley Ski Corporation. Recently Mr. Wirth appeared on a episode of the KCRW syndicated radio talk show, Press Play, alongside host and interviewer, Madeleine Brand.
With El Nino and the daming effects of the so called, “Ridiculously Resilient Ridge” on the brain the topic of the broadcast quickly turned to how the severe and historic drought currently going on (and now in it’s fifth year) in California has been affecting the skiing industry. Learn more about Andy Wirth: https://www.crowdrise.com/wwsupport
With a new poll being released that shows that the primary concern of most Californians is the problems brought on by the drought the ski industry was naturally adversely affected. However, Mr. Andy Wirth replied, when asked how many winters his company could survive if the current drought continued, with the answer, “Indefinitely.”
One of the primary reasons he attributed to this was that his company had cleverly diversified it’s products such that even though skiing saw major declines there were still enough other attractions to make the company immensely profitable.
And even if this were not the case there would still be a enormous influx of great skiing to be had due to the innovations of artificial snow creation was well as snow management.
However, Mr. Andy Wirth had some good news to rely to the residents of California, especially those interested in skiing, that being that the adverse effects of the Ridiculously Resilient Ridge can not and will not last forever.
Indeed, Mr. Wirth relays that this coming Winter will be the coldest one that California has experienced since the dreadful drought first began.
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