Australia’s first sensuality boutique Honey Birdette has ushered in the United States e-commerce site. After achieving an almost quadruple increase in US online sales this past year Honey Birdette made headway for the US site. According to the lingerie brand founder Eloise Monaghan the US e-commerce site will “enhance the consumers’ experience”, the site will offer US customers express delivery, and free express delivery for orders over $100 and a wider selection of products offered by Honey Birdette. With such an accelerated growth in the US market, Honey Birdette has its sight set on rolling out retail stores there as well as the United Kingdom.
The lingerie brand announces plans to boost its three United Kingdom retail stores to 40 by the end of 2018. Honey Birdette is rapidly growing only a year removed from opening its first three stores outside of Australia, with its first being in London’s Convent Garden. Honey Birdette shared the news of the first ten of the 40 being opened in Liverpool, Newcastle, Leeds, and Westfield Stratford, and extended plans to open retail stores across Europe
Australian lingerie brand Honey Birdette was founded in Brisbane in 2006 and currently has 55 stores in Australia. The brand is beginning to reach out as wide as its collection of stellar lingerie, latex, and toys. With the backing of investment company BBRC, the growth of the lingerie brand is sustainable and by the end of 2018 will have about 100 stores. Honey Birdette is making all the right moves to energize and sustain happy customers.