Green Park Brands Inc. received investments from Leonardo DiCaprio and a Chicago-based private equity firm in the second quarter of 2017. Green Park Brands was founded in 2015 by entrepreneur Livio Bisterzo. The brand has been the talk of the town lately because of its organic chickpea snack, Hippeas. Although Bisterzo refrained from disclosing the amount his two latest partners brought, he says that (at present) his company has raised $2.5 million.
Hippeas is barely a year old, and the company has generated over $2.5 million in wholesale revenues. The future is bright for the new product as Bisterzo estimates that the product will generate over $11 million in wholesale sales this year. Bisterzo entrepreneurship experiences obtained from his two previous startups, Kyoku and Little Miracles, are likely to play a crucial role in the success of Hippeas.
Presently, Hippeas snacks are available in many stores across America. For example, Hippeas are retailed at Albertsons, Vons, and Starbucks. Plans are underway to avail the product in Kroger Co. and Target stores as the year comes to an end. Surprisingly, Hippeas is also available in the United Kingdom. Bisterzo being a forward-thinking entrepreneur has already established a Hippeas office in the UK to help expand his target market beyond the U.S.
All factors considered, Hippeas came to market on time. According to Rogue Thought Consulting report prepared for Packaged Facts, sales of snacks such as Hippeas grew by 7% in 2016; revenues from snacks rose to $1.1 billion last year from $1.03 billion in 2015. Snacks specially made from chickpeas experienced an exponential growth estimated to be over 153%. Norman Deschamps, the owner of the Canadian research firm Rogue Thought Consulting, says that the category of snacks made from chickpeas is competitive. However, he highlights that big brands failed to join the market in time leaving players such as Green Park Brands to have a chance of dominating the market. Hippeas is a promising product that will either dominate the market or be bought by a major snack manufacturing company.
Bisterzo is an American of Italian descent. He currently resides in Los Angeles with his family.