The company Sweetgreen was founded by three students from Georgetown University. They got together one day and pondered what to do with their lives after graduation. The 3 men were Nathaniel Ru, Jonathan Neman, and Nicolas Jammet. Their first shop opened back in 2007 at Georgetown and they raised funds by depending on 40 of their closest relatives. They have blown up nationwide and as a result they have 31 shops located across America. They plan to have 40 restaurants open by the end of the year. With the help of venture capital funds, they have brought in a grand total of $95 million to their business empire.
The three founders recently gave an interview about their amazing success story. It turns out they were all the children of entrepreneurs and so they knew that they wanted to be their own bosses someday. They did not see the appeal of being employees. They feel that what made their concept unique was their personal discipline. They looked at the market and saw that competing restaurants were not healthy and the food met a low standard of nutrition. The key was to form key partnerships with local farms and once that part was done everything else fell into place.
They had their act together from the beginning and as a result the original business plan they formed years ago is still useful to them today. They felt passionate about what they were doing and their infectious passion allowed them to bring in investors. With every passing year they add value to their company’s offerings. Sweetgreen represents a core set of values about the quality of food they serve and the way they treat their customers.
Nathaniel Ru said he is creating a brand that stands for something. He wants to better quality food to more people. In an interview, he said that technology is part of his DNA and that is why online transactions account for 30% of their profits. Nathaniel likes for his company to be decentralized because he does not believe in having an oversized corporate headquarters. Nathaniel Ru has worked his way to a position of prominence and success at a young age. He looks up to Kevin Plank the CEO of Under Armour because it is a company that stands for something other than itself. His favorite restaurant is a little Thai food ship located in Washington, DC.