Alexandre Gama: Meet Brazil’s Advertising Guru

Alexandre Gama is a prominent Brazilian businessman mainly in the advertising and media. He was born in 1958 in Rio de Janeiro. Gama is a graduate of Fundacao Alvares Foundation in Advertising and Propaganda. He is the CEO and founder of Neogama, a Brazilian advertising agency which he founded in 1999. In 2002 Neogama merged with BBH becoming Neogama/BBH whereby Neogama retained the majority stake in the resulting company.

According to Wikipedia, Mr. Gama has worked for many other companies before founding Neogama. He began his advertising career in 1982 as a writer at Standart Ogilvy. He then moved to DM9 where he worked for four years as a copywriter. Mr. Gama has also worked for AlmapBBDO as its vice president of creation and as the president and CCO of Young & Rubicam.

While working at BBH as the Chief Creative Officer, he became the first Brazilian to be recognized globally in the communication sector. He is also the only Brazilian among Global Creative Board which comprises of six creative individuals from Publicis Groupe Company.

In 2008 he was awarded a master class recognition becoming the first Latin American to attain such a prize. He was also appointed as the Board member of Brazilian Association of Advertising Agencies in 2012, which is responsible for defending the rights of communication industry stakeholders.

In 2014, he founded VIOLAB, a project comprising of studio, radio program, and Youtube channel. In the same year, he partnered with Briggs Automotive Company, a sports car manufacturing company.