If someone would have told the average consumer that dines out on a regular basis that a restaurant that was focused on fresh vegetables and healthy meals would a hit, most people would be skeptical. Many restaurants have been able to include healthy meals, but there are only few restaurants that have been able to thrive with a whole menu that is based on healthy items. This was just the way that things were. That, of course, was before Nathaniel Ru got people to talking about SweetGreen.
It is the restaurant concept that few people would have thought would survive that has turned into a multi-million dollar empire. Nathaniel Ru has somehow gotten investors to believe that this would be a company that would be able to grow. Venture Capitalist have been interested in investing in this budding business that Nathaniel Ru has built. He has hit a home run with consumers, and there is no doubt that this is one of the best new restaurant concepts around.
There is talk about getting more of these meals from SweetGreen into the school system. The most popular item, the warm bowls, have become the talk of the town in places like Los Angeles and Philadelphia. There is still a lot of room for growth, and this is what the funding from venture capitalists will be able to do. Nathaniel Ru and his partners started with the east and west coast, but SweetGreen is a restaurant craze that is bound to penetrate the south. The $98 million dollars that has been put into funding these restaurants is the work of venture capitalists. They believe that there return on investment in inevitable with a budding business such as this.
It will definitely be a good idea to have a business like this to penetrate the south. The obesity rates in the south are much more common than these rates are in the north. SweetGreens has the potential to grow in major ways in these areas that may not have this type of healthy eating restaurant alternative.
This is also something that will help a lot of farmers. The ingredients in these restaurants mark a selection of fresh vegetables that keep farmers in business. SweetGreens can serve a stimulus for the economy in so many ways. That is why venture capitalists were so interested in investing. This business has already proven to be successful.